Contributed by Ann Handley

  • Mom: The Original Brand Manager

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    " Mike wrote a heartfelt valentine to Mom .... the original "brand manager" .... on his " Own Your Brand ...

  • Blogs as Amateur Theater: The Land We Belong to Is Grand

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    I am a total sucker for community theater, especially musical theater, and especially middle or high school productions. What I ...

  • Creative, Visionary, and Kind to Pets

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    In this age of Web 2.0, what better way to stand out than to forego the job-search sites completely and ...

  • Skimming Petty Cash (and Other Confessions)

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    Is your expense account occasionally a source of Have you ever walked into a conference through an unattended the door ...

  • When Funny Isn't Clever

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    Philips missed an opportunity to be truly clever with the introduction of its Norelco Bodygroom Sure, it's risque. I guess ...

  • Technorati for Dummies

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    MarketingProfs publisher Allen is (as we say in Boston) "wicked smaht" when it comes to technology In that way, we ...

  • The Future of Pizza Delivery?

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    Tom points to the (possible?) future of ordering ..."scary," Tom writes. But also,

  • Got Traffic?

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    Earlier this week, I was brooding about increasing the profile and visibility of the latest MarketingProfs baby–this very Monday was ...

  • Sick of Starbucks

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    Not the coffee -- truly, I live on the stuff -- but the I was Dead Man Walking (late flight) ...

  • Toward Ethical Word of Mouth

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    I've been trying to prod my friend Andy Sernovitz, who heads the Word of Mouth Marketing , to write something ...

  • How Much Money Should You Make?

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    Boston-based Aquent and the American Marketing Association (AMA) today announced the launch of this year's Compensation Survey of Marketing Professionals. ...

  • Microbrands and the Bigger Picture

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    Why spend $80,000 and take two years off to become senior management material? So asks in a write-up on our ...

  • Burger King's Chairman Resigns

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    Burger King's chairman and chief executive resigned today after starting a turnaround at the number-two hamburger restaurant chain, but his ...

  • Selling His Soul

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    As the Chinese observe the Qing Ming festival honoring the dead, a man in Jiaxing, near Shanghai, attempted to auction ...

  • Think YOUR Job Is a Juggling Act?

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    Check out Chris p.s. Many thanks to Mark for the

  • Q&A With Chris Maher: Marketing's Lost Souls

    CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

    Chris Maher is president of Fosforus, a business-to-business marketing, media, and interactive design firm based in Austin, Texas. Those of ...

  • Interview with Cliff Atkinson

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    Cliff Atkinson has been writing for MarketingProfs about PowerPoint (and other graphical presentation tools) for more years. How much, really, ...

  • Technology Encourages Sloppy Writing

    CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

    Time was when you looked carefully at your handwritten draft, mindful that revisions to the typewritten version would waste a lot ...

  • The One True Secret of Email Marketing

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    In our combined years of experience, we’ve discovered quite a bit about what works, and what doesn’t, in the email ...

  • Content and Copy: Why They Should Work Together

    CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

    There are still organizational and historical divisions between the creation of copy and content on many sites today. But it's ...