Mike Wagner wrote a heartfelt valentine to Mom .... the original "brand manager" .... on his Own Your Brand blog. His own Mom, he says, in essence taught him...
...the fundamentals of brand ownership. Mike writes:
I can still hear her voice in those brand-critical "moments of truth" every parent faces raising children:
* "I don't care if everyone else is doing it, you won't be doing it."
* "That's not how I taught you to treat people. Go back and make it right!"
* "Are you going out looking like that? That's not how you dress to meet the public!"
* "That's how we do things in this family!" (The ultimate brand management dictum.)
In a comment, Tom Guarriello summed up Mike's post nicely: In branding, "–leaders (Moms, in your example) make all the difference. Keeping the brand personality on the right track, making sure it's well behaved, well dressed and well spoken is a huge undertaking–kind of like raising a child."
So give your own Mom a huge thanks! And yes, I realize Mother's Day was yesterday, so I'm a day late in flagging Mike's Thank You. But speaking as a Mom, trust me–mothers are happy to hear "thank you" any old time: Mother's Day, again on the day after Mother's Day, or any old Tuesday in May.
As long as they hear it–eventually.
Take the first step (it's free).
You may also like:
- A Guide to Business Ethics and Social Responsibility [Infographic]
- Sustainable Branding: Why Leading With Green Misses the Mark, and What to Do Instead
- Old Logo vs. New Logo: How Consumers Feel About Six Brand Redesigns
- Six Ways to Strengthen Your Brand Through Product Packaging
- How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on Marketing Smarts [Podcast]