Earlier this week, I was brooding about increasing the profile and visibility of the latest MarketingProfs baby–this very blog....


Monday was a rainy, chilly morning in Boston; hoping for spring and hoping for traffic seemed equally fruitless exercises.
In fact, I've come to realize that the immediacy of blogging as a publishing tool can lead to frustration on the traffic side. In other words, you may deliver content to your audience more quickly, but the same old publishing rule of growing your audience one reader at a time still applies. It's not "just add water and stir" when it comes to conjuring up an audience.
Then I stumbled upon a doodle of Hugh Macleod's that seemed to sum up my predicament beautifully. See his drawing ("Your Traffic") here. As always, Hugh's "Gaping Void" commentary offers up much-needed perspective. So thanks, His Hughness.
By the way, I published this bit in the MarketingProfs Today newsletter this week. But I loved Hugh Macleod's graphic so much that I'm sharing it here.

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ABOUT THE AUTHOR
image of Ann Handley

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, keynote speaker, dog person, and writer.