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Female Bloggers Eager for Brand Sponsorships

May 10, 2011

Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached by a brand or agency to do so, according to a new survey from BlogFrog and the Social Studies Group.

Among surveyed female bloggers who are interested to work with brands, 57% say they prefer to build long-term relationships with a few brands, whereas 23% prefer to work with multiple brands.

Below, other findings from a survey of 2,480 female bloggers in the BlogFrog network.

Among the 42% of female bloggers who have been approached by brands, 29% have been asked a few times (1-10 pitches) per year to work with a brand, while nearly 10% have been asked more than 100 times a year.

Trust in Brands

Brand trust is developed via participation in social communities: 70% of female bloggers trust a brand more when it's promoted or recommended by someone they know from a blog or social media. 

Meanwhile, as consumers, female bloggers are highly influenced by other blogs: 93% have purchased a product based on brand information found on a blog or online community.

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  • by Abornewords Tue May 17, 2011 via web

    Stats for female bloggers are useful because females take products more seriously when there are reviews supporting the quality of particular brands or services. Social media brings the customer experience home making it more personal for the consumer and more profitable for the brand. This is good information, and if I had to choose a career path evaluating products then I would only want to experience a select few every three months because I value results that have realistic time frames. Additionally, I would not want to jeopardize the integrity of my skin if I was using topical applications.

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