Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached by a brand or agency to do so, according to a new survey from BlogFrog and the Social Studies Group.
Among surveyed female bloggers who are interested to work with brands, 57% say they prefer to build long-term relationships with a few brands, whereas 23% prefer to work with multiple brands.
Below, other findings from a survey of 2,480 female bloggers in the BlogFrog network.
Among the 42% of female bloggers who have been approached by brands, 29% have been asked a few times (1-10 pitches) per year to work with a brand, while nearly 10% have been asked more than 100 times a year.
Trust in Brands
Brand trust is developed via participation in social communities: 70% of female bloggers trust a brand more when it's promoted or recommended by someone they know from a blog or social media.
Meanwhile, as consumers, female bloggers are highly influenced by other blogs: 93% have purchased a product based on brand information found on a blog or online community.