LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website grew 63% year over year (YOY) as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix.
Below, other findings among selected social networking sites in June 2011:
- Traffic to Facebook, still the top social networking site in the US, grew 14% YOY.
- Twitter traffic grew at a brisk pace, up 31% YOY.
- Tumblr, the strongest performer overall, tripled its unique-visitor base to more than 11 million monthly over the 12-month period, up 204% YOY.
Meanwhile, traffic to MySpace fell 50% over the 12-month period.
Looking for real, hard data that can help you match social media tools and tactics to your marketing goals? The State of Social Media Marketing, a 240-page original research report from MarketingProfs, gives you the inside scoop on how 5,140 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways.
In addition to its growing presence in the US, LinkedIn, which began to trade publicly on May 19, 2011, continues to expand its international footprint. In June 2011, the company launched Russian, Turkish, and Romanian versions of the site, bringing the number of languages it now serves to nine, including English.
Below, other interesting stats from LinkedIn:
- LinkedIn reached the 100-million member mark as of March 2011, with members hailing from 200 countries and territories.
- Roughly 1 million new members join LinkedIn every week, at a rate equivalent to a professional joining the site faster than one member per second.
- LinkedIn counts executives from all 2010 Fortune 500 companies as members (as of January 2011); its hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 2011.
- More than 2 million companies have LinkedIn company pages.
- Nearly two billion people searches were conducted on LinkedIn in 2010.
