Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox.

Social media adoption varies by company size, however: 62% of businesses with 50-249 employees use social media for business, compared with 46% of those with 1-9 employees.

Below, other findings from the survey of 304 US business owners.

Among all surveyed US small business owners (1-249 employees) who use social media for business, Facebook is the most popular platform (19%), followed by LinkedIn (15%), and Twitter (4%).

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