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LinkedIn Audiences Highly Engaged, Active in Groups

August 11, 2011

LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily, according to a survey from Lab42.

Another 32% of registered LinkedIn users check the site several times a week, and 16% check it a few times a month.

Some 8% of LinkedIn users log in whenever they get an email from LinkedIn.

LinkedIn users appear to be active in other social channels. Even though few LinkedIn users rely on Twitter and Facebook as their primary professional networking tool (4% and 22%, respectively), nearly one-half (46%) say they have a Twitter account and more than three-quarters (79%) have a Facebook account.

Below, additional findings from Lab42's survey of 503 LinkedIn users.

Most Users Keep Profiles Up to Date

Most LinkedIn users (42%) say they update their profile information regularly and 38% say they change it every now and then; only 7% have never updated their information.

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  • by Nick Stamoulis Thu Aug 11, 2011 via web

    LinkedIn is often overshadowed by Twitter and Facebook (and now Google+) because it isn't as "flashy" as other social networks. But clearly LinkedIn is important to it's members. If you are a B2B company, LinkedIn is where you've got to be!

  • by Maria Marsala Sat Aug 13, 2011 via web

    Linkedin is a great place to "be" IF your ideal clients are there. Their new policy, to market to schools, is in my opinion diluting it's brand and bringing on a new level of "freebie seekers".

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