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Marketers to Integrate Social Media and Email in 2012

December 12, 2011

More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail.

Some 17% of surveyed business leaders say they plan to integrate search marketing with email, and 14% plan to integrate display. 

Below, other findings from StrongMail's 2012 Marketing Trends Survey.

Such strong ties between email and social media marketing are also evidenced by the 47% of businesses planning to increase investment in email to drive growth in social media channels. 

After social media, the next most popular areas of investment are batch-promotional (44%) and newsletter (39%) programs, followed by real-time lifecycle marketing programs (35%).

2012 Marketing Budgets Remain Healthy

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