More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail.
Some 17% of surveyed business leaders say they plan to integrate search marketing with email, and 14% plan to integrate display.
Below, other findings from StrongMail's 2012 Marketing Trends Survey.
Such strong ties between email and social media marketing are also evidenced by the 47% of businesses planning to increase investment in email to drive growth in social media channels.
After social media, the next most popular areas of investment are batch-promotional (44%) and newsletter (39%) programs, followed by real-time lifecycle marketing programs (35%).
2012 Marketing Budgets Remain Healthy