Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data from PQ Media.

Among three broad categories of mobile and social media revenues—mobile advertising and marketing, mobile content and access, and online social media—mobile advertising and marketing was fastest-growing sector in 2011, expanding 53.7% year over year to $3.39 billion with the ad segment soaring 60.9% and the marketing segment expanding 46.2% during the year. 

The fastest-growing mobile ad revenue streams were in-game, search, and video advertising.

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