Among online adults surveyed, Hispanics are roughly three times more likely than Caucasians to log in to LinkedIn at least daily (15.5% vs. 4.8%), and they are more than two times more likely than Caucasians to log in to Twitter (35.4% vs. 12.6%).
Moreover, online Hispanics are nearly twice as likely as online blacks to log in to Foursquare at least daily (13.2% vs. 7.2%), and they are nearly five times more likely than Caucasians to do so (13.2% vs. 2.8%).
Below, additional findings from the American Pulse Survey, based on a poll of 3,349 online adults in the US.
Social Media Adoption by Ethnic Group
Blacks are most likely to use Facebook: 85.5% report having an account, compared with 80.0% of Hispanics and 80.9% of Caucasians.
But Hispanics are more likely than blacks and Caucasians to have accounts on Twitter, Foursquare, and Pinterest: