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Hispanics Most Avid Social Network Users

February 23, 2012

In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new American Pulse Survey from BIGinsight.

Among online adults surveyed, Hispanics are roughly three times more likely than Caucasians to log in to LinkedIn at least daily (15.5% vs. 4.8%), and they are more than two times more likely than Caucasians to log in to Twitter (35.4% vs. 12.6%).


Moreover, online Hispanics are nearly twice as likely as online blacks to log in to Foursquare at least daily (13.2% vs. 7.2%), and they are nearly five times more likely than Caucasians to do so (13.2% vs. 2.8%).

Below, additional findings from the American Pulse Survey, based on a poll of 3,349 online adults in the US.

Social Media Adoption by Ethnic Group

Blacks are most likely to use Facebook: 85.5% report having an account, compared with 80.0% of Hispanics and 80.9% of Caucasians.

But Hispanics are more likely than blacks and Caucasians to have accounts on Twitter, Foursquare, and Pinterest:

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  • by Colby Thu Feb 23, 2012 via web

    "However, black Internet users report spending the most time online in a given day (7.2 hours per day, on average) compared with Hispanics (6.6 hours) and Caucasians (5.3%)."

    Did you mean Caucasians spend '5.3 hours' online, not percent?

  • by Vahe, MarketingProfs Thu Feb 23, 2012 via web

    Hi, Colby. You're right. It should be hours... and it's been corrected. Thanks!

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