Young adults are more likely than older adults to use major social media sites, while women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to new data from Pew Research.

Among major social media sites, Facebook is the most popular: 67% of online adults in the US use the social network.

Twitter ranks second with 16% penetration among online adults, followed by Pinterest with 15%, Instagram with 13%, and Tumblr with 6%.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.