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How Senior Marketers Are Using Twitter

by Ayaz Nanji  |  
May 31, 2013
  |  3,279 views

Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail.

The study, which analyzed the tweets of 1,797 marketing executives (manager level and above) in 1Q13, found that 44% of all links shared by senior marketers came from mainstream media outlets—and that most of the content was business, technology, and media focused.

Industry media was the second most shared type of content (32% of all shared links), followed by social/user generated content from sites like YouTube and Tumblr (21%).

Below, additional key findings from the B2B Social Insights Report: Marketing Executives on Twitter.


Content Sources

Across all three content types—mainstream media, industry media, and social/user generated—senior marketers tend to share consistently from the same sources.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Gracious Store Fri May 31, 2013 via web

    Interesting study on who send tweets or re tweets contents

  • by kaushiki@iQeCommerce Mon Jun 3, 2013 via web

    Really the content and the statistics prove that Twitter is gaining importance amongst senior marketers in comparison to other websites or social media..the tweets helps the marketers for better and targeted connections..so marketers should keep tweeting and retweeting..

  • by Tarjinder S. Kailey Thu Jun 6, 2013 via web

    But how do you use Twitter to your advantage, right? You have to earn how if you want to maximize the potetial of Twitter for you. Here's a simplified verison of how to use Twitter for marketing. I kept it short just like how one does it on Twitter http://slidesha.re/13Ha0OV

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