Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, according to a recent report by Vision Critical.

Asked whether they were already thinking of buying an item when they favorited it, 29% of surveyed Pinterest purchasers said no, compared with just 16% for Facebook and 9% for Twitter.

Below, additional key findings from the report, From Social to Sale, which was based on a survey of 5,657 consumers in the US, Canada, and the UK.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji