Top-performing brands on YouTube understand that consistent and frequent content production leads to increased views, according to recent report by Pixability.

The study, which analyzed the YouTube channels of Interbrand's Best Global 100 Brands, found that organizations in the top quartile in terms of views have produced 50% more videos than brands in the bottom quartile.

Top performers also tend to publish on regular schedules that they maintain over long periods of time, the study found.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji