The report, which was based on an analysis of 60 million pieces of unique content written by over 25 million social accounts, found that there has been a significant increase in both the amount of social spam and in the number of ways that it is distributed.
Simple text- and link-based posts were found to be the most popular types of social media spam, while "Like-jacking," social bots, fake accounts, and "spammy apps" were the most prevalent forms of distribution.
Nexgate estimates that one out of every 200 social media messages now contains spam—including lures to adult content, malware, and get-rich-quick schemes. The analysis also found increased growth in "spamdexing" (posting links to legitimate websites from spammy accounts in order to boost the sites in search results).
Take the first step (it's free).
You may also like:
- A Timeline of Select Social Media Platforms [Infographic]
- How Effective Is Your Brand on Social Media? Here's How You Can Measure That.
- How to Plan Your Social Media Marketing: Four Tools for Approvals, Workflow, and Collaboration
- 21 Instagram Stats Every E-Commerce Brand Should Know [Infographic]
- Five Things Micro-Influencers Want Brands to Understand in 2019