Zarella examined a dataset of more than 1.2 million random tweets to find correlations between the use of non-alphanumerical characters and the number of retweets. His analysis found two characters with particularly strong correlations: hashtags and quotation marks.
While not quite as impactful as hashtags, quotation marks also dramatically improved a tweet's chances of getting retweeted.
Take the first step (it's free).
You may also like:
- Instagram Stories 101: What Marketers Need to Know [Infographic]
- Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
- The Next Big Influencer Platforms and Trends in Social Media Engagement
- The Paid Social Platforms Marketers Plan to Invest In
- How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]