Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Do Tweets With Hashtags, Quotes, and Images Get More Retweets?

by   |    |  3,323 views

Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not, according to a recent analysis Dan Zarrella of HubSpot.

Zarella examined a dataset of more than 1.2 million random tweets to find correlations between the use of non-alphanumerical characters and the number of retweets. His analysis found two characters with particularly strong correlations: hashtags and quotation marks.

While not quite as impactful as hashtags, quotation marks also dramatically improved a tweet's chances of getting retweeted.

Zarella found tweets that included quotation marks were 30% more likely to be retweeted than those that did not.


In a separate analysis, Zarella examined a dataset of more than 450,000 randomly selected tweets to see how using each of the four most popular ways to post images to Twitter affected retweets:

  • Tweets with images posted via Twitter's own, native image uploading service (pic.Twitter.com) were 94% more likely to be retweeted than tweets with no image links.
  • Tweets with Twitpic links were 64% more likely to be retweeted.
  • On the other hand, tweets including Instagram links were 42% less likely to be retweeted.
  • Tweets with Facebook image links were 47% less likely to be retweeted.

About the research: The analysis of hashtags and quotation marks was based on data from 1.2 million random tweets. The analysis of image links was based on data from 482,862 random tweets.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!