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The Most Important Social Network for Marketers

by Ayaz Nanji  |  
June 4, 2014

B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.

Asked to select the most important social platform for their organization, 68% of B2C marketers surveyed chose Facebook; Twitter was second (10% of respondents), followed by blogging (6%), and LinkedIn (6%).

In contrast, 33% of B2B marketers surveyed said LinkedIn was the most important social platform for their business; Facebook was second (31%), followed by Twitter (16%), and blogging (11%).

Below, additional key findings from the report, which was based on data from a survey of 2,887 marketers (59% B2C, 41% B2B).

Most Used Platforms

  • Facebook is the most commonly used social platform by both B2C and B2B marketers surveyed (97% and 89%, respectively).
  • B2C marketers are relatively more focused on YouTube, Pinterest, and Instagram, whereas B2B marketers are more focused on LinkedIn, Google+, and blogging. 

Weekly Time Commitment

  • 64% of marketers surveyed say they are using social media 6 hours or more on average per week—a slight increase compared with 2013, when 62% reported 6 or more hours a week.
  • 19% of marketers say they spend more than 20 hours on average each week on social media.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Leo Borlo Wed Jun 4, 2014 via web

    Not saying that I like G+ but it helps with SEO.

  • by Tam Frager Wed Jun 4, 2014 via web

    Both Google+ and YouTube are important for search. Perhaps they're not as important (depending on the product or service) as social platforms, but they definitely are important when it comes to being found on Google.

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