Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a recent survey conducted by LinkedIn.

A significant number also engage with professional content on LinkedIn in order to build relationships with colleagues/clients (62% of respondents say so), enhance their professional reputations (55%), spark conversations (51%), and improve their current job skills (45%).

Below, additional key findings from the report, which was based on data from a survey of 2,701 LinkedIn members in the United States who actively share and consume professional content (i.e., content that is relevant to their jobs or fields).

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji