Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to recent research conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, University of Massachusetts, Dartmouth.
Companies that blog include two of the top five corporations on the 2014 Fortune 500 list (Wal-Mart and ExxonMobil), leaving the other three (Chevron, Apple, and Berkshire Hathaway) without a public-facing blog.
In 2011 the same study found only 23% of Fortune 500 companies had a public-facing corporate blog. In 2012, this increased to 28%, and then to 34% in 2013 before dropping a bit this year.
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