The analysis of the social media accounts of 400 software B2B SMBs in five countries found 29% post to Twitter more than once per day and 48% post more than once per week.
Facebook is the next most frequently used social network, with 25% of companies posting more than twice a week and 37% posting more than four times per month.
LinkedIn ranks as the third most popular social network, with 18% of software B2B SMBs posting more than twice per week and 45% posting more than four times per month.
Below, additional key findings from the report.
Posting Frequency by Revenue
- As B2B software SMBs grow in revenue, they post more content to social networks, the analysis found.
- However, once companies hit around $10 million in annual revenue the posting rate evens out.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji