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How Sales Leaders Use Twitter: Popular Hashtags, Handles, and Content Sources

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Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.

The report was based on an analysis of the Twitter accounts of 580 North American sales leaders (identified by job titles, such as VP/SVP of Sales, Director of Sales, etc.). The data set included B2B and B2C salespeople from both inbound and outbound sales operations. A total of 68,310 tweets and 44,043 links shared between July and September 2014 were examined.

The analysis found the hashtags used most frequently by sales leaders included a mix of terms related to business (#sales, #BigData, #LinkedIn), topical issues (#alsicebucketchallenge, #ferguson), sports (#NFL, #SFGiants), and personal betterment (#fitness, #inspiration, #motivation).

Below, additional key findings from the report.


Most-Shared Content Sources

Industry Sources 

  • Business Insider is the industry content source shared most often on Twitter by sales leaders.
  • Mashable is second, followed by TechCrunch and the HubSpot blog.

Mainstream Sources

  • Forbes is the mainstream media content source shared most often on Twitter by sales leaders.
  • Inc. Magazine is the second most shared mainstream source, and The New York Times is third.

Most Retweeted Handles

Brands and Publishers

  • Inc. Magazine (@Inc) is the publisher/brand most often retweeted by sales leaders.

People

  • Vala Afshar (@ValaAfshar) is the person most often retweeted by sales leaders.
  • Jill Rowley (@jill_rowley) is second.

About the research: The report was based on an analysis of the Twitter accounts of 580 North American sales leaders (identified by job titles such as VP/SVP of Sales, Director of Sales, etc.). The data set included both B2B and B2C salespeople from both inbound and outbound sales operations. A total of 68,310 tweets, and 44,043 links shared between July and September 2014 were examined.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Audrey Thu Nov 26, 2015 via web

    Although this is almost a year old, it is still quite relevant.
    It is interesting to know what hashtags sales leaders use most in business, but these findings also demonstrate their personal opinions and views by using #alsicebucketchallenge and #ferguson.

    Thanks for your insights Ayaz!

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