Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Best Social Networks for Engaging Event Attendees

by   |    |  3,853 views

Marketers say Facebook and Twitter are the most effective social networks for encouraging community engagement and content sharing related to events, according to a recent report from FreemanXP and the Event Marketing Institute.

The report was based on data from a survey of marketers at 100 large corporations (B2B and B2C), representing a range of industries, including information technology, healthcare, financial, automotive, and consumer products. Respondents were asked how they employ social media at in-person events, such as conferences, tradeshows, and functions organized by brands.

Some 37% of marketers surveyed rank Facebook as the most effective network for events community engagement, and 36% rank Twitter as the most effective. LinkedIn is a distant third, with 7% of respondents ranking it as most effective.

Though Facebook and Twitter come out on top overall, survey respondents view various social networks as being either more or less effective at various stages of the event cycle.


The following are the rankings for before, during, and after the event.

Before the Event

Facebook is considered the most effective social media platform leading up to events. The second and third highest-rated platforms are Twitter and LinkedIn, respectively.

During the Event

Twitter is rated the most effective social platform during an event, followed by Facebook and Instagram.

 

 

After the Event

The top 3 post-event social channels are Facebook, YouTube, and Twitter, respectively.

About the research: The report was based on data from a survey of marketers at 100 large corporations (B2B and B2C), representing a range of industries, including information technology, healthcare, financial, automotive, and consumer products.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!