Most of the content is news and strategy focused, typically covering broad business and technology issues as well as social media trends, the analysis found.
Some 38% of content shared by marketing executives via Twitter comes from industry media sources, and 12% comes from other social networks (YouTube, SlideShare, etc.).
Below, additional key findings from the report, which was based on an analysis of 131,697 public tweets sent in 4Q14 by 1,034 CMOs and other top marketing executives (VPs, senior directors, etc.) at brands and agencies in the United States and Canada.
Top Content Sources
Forbes was the most shared mainstream media source on Twitter in 4Q14 by marketing executives; the New York Times was second.
Most Retweeted Handles
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji