Nearly three-quarters (73%) of US consumers say Facebook is the most important social media platform for local businesses to have a presence on, according to a recent report from G/O Digital.

The report was based on data from a survey of 1,000 social media users in the United States.

Some 12% of respondents say Google+ is the most important social network for local businesses to have a presence on; Twitter is third (3%), followed by LinkedIn (2%), and Instagram (less than 1%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji