Phablets—mobile phones with screen sizes between 5" and 7"—have had a significant impact on the global device market in the past year, according to a recent Flurry from Yahoo report.

The report was based on March data from the 1.6 billion mobile devices Flurry Analytics tracks.

To simplify the analysis, the researchers focused on the top 875 devices, which accounted for 87% of sessions in March 2015. The devices were categorized as small phones (3.5" screen size and less), medium phones (3.5" - 4.9"), phablets (5" - 6.9"), small tablets (7" - 8.4"), and large tablets (8.5" and more).

In January 2014, phablets accounted for only 6% of the devices tracked; in March 2015, that share more than tripled—to 20%.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji