MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Marketers say measuring ROI is the biggest challenge they face with their social media efforts, according to a recent report from Simply Measured and TrustRadius.

The report was based on data from a survey of nearly 600 social media practitioners that was conducted in February and March 2015.

Some 60% of respondents say measuring ROI is one of the most challenging aspects of their social program; other top challenges include tying social activities to business outcomes (50% cite), developing a social media strategy (48%), and securing enough internal resources (40%).

The main social media marketing challenges vary little among companies of different sizes; when segmenting responses by small businesses (1-50 employees), midsize companies (51-1,000 employees), and enterprises (more than 1,000 employees), measuring ROI and tying social activities to business outcomes are significant challenges across all groups.

However, developing a social media strategy is a more common challenge for small businesses than for enterprises, and securing enough internal resources is a more common problem for larger companies.

The challenges also vary slightly depending on a company’s self-classified experience level with social media. Measuring ROI is a more common problem among organizations with significant social media experience, whereas developing a strategy is a more common challenge among companies without as much social media experience.

About the research: The report was based on data from a survey of nearly 600 social media practitioners that was conducted in February and March 2015.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji