Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.

The report was based on data from a survey of 37 B2C marketers who use brand advocates as part of their strategy as well as 74 social media influencers.

Some 62% of marketers surveyed say competing with other brands for the attention of social media influencers is a major challenge; other top obstacles include identifying brand advocates (46%), communicating with advocates (46%), predicting advocates' behavior (46%), and privacy concerns (27%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji