MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.

The report was based on data from a survey of 37 B2C marketers who use brand advocates as part of their strategy as well as 74 social media influencers.

Some 62% of marketers surveyed say competing with other brands for the attention of social media influencers is a major challenge; other top obstacles include identifying brand advocates (46%), communicating with advocates (46%), predicting advocates' behavior (46%), and privacy concerns (27%).

Below, additional key findings from the report.

Contacting Influencers

  • 43% of influencers say they feel extremely comfortable being contacted by brands via social media.
  • 32% feel somewhat comfortable.

Content Sharing

  • 27% of influencers say they are most likely to share an entertaining or funny story from a brand.
  • 23% are likely to share information about a product after they've researched it.

About the research: The report was based on data from a survey of 37 B2C marketers who use brand advocates as part of their strategy as well as 74 social media influencers.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji