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Facebook News Feed Benchmarks for Marketers

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Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month? Has the number of video posts increased significantly this year?

To find out, Quintly examined more than 80 million Facebook posts (photo, video, link, status, and other types) shared between June 2014 and June 2015 by more than 100,000 accounts.

Below, key findings from the report.

Post Types

Some 45% of the Facebook posts examined were links, 44% were photos, 8% were status updates, and 3% were videos.


Engagement

Video posts receive the most interactions (likes, comments, etc.), on average, followed by photos, status updates, and links.

Number of Posts

Marketers share 27 posts per month, on average, to their company's Facebook Page.

Video Posts

  • The number of video posts has been rising significantly since the beginning of 2015.
  • As the volume of videos has increased, the average number of interactions per video post has decreased.

About the research: The report was based on an analysis of more than 80 million Facebook posts from 100,000 accounts shared between June 2014 and June 2015.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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