Marketers are posting more frequently to Instagram and gaining followers at an impressive rate, but they are receiving fewer interactions per post on average, according to a recent report from quintly.

The report was based on 2Q15 data from 6,000 Instagram accounts and 120,000 Facebook Pages.

The Instagram audiences of the brands examined grew 17.7%, on average, between 1Q15 and 2Q15, the analysis found; that compares with 1.9% growth in Facebook audience size during the same period.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji