Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric and Attend.
The report was based on data from a survey conducted in August and September 2015 of 202 businesses (68% B2B-focused, 11% B2C-focused, 21% mixed).
Some 80% of the businesses surveyed say they either host or take part in conferences, 69% host/attend tradeshows, and 55% take part in webinars.
Other popular event types are partner events (44% engage in), company-hosted field events (39%), and user group meetings (29%).
Below, additional key findings from the report.
Nearly three-quarters (73%) of respondents say events are one of the better sales and marketing approaches that a firm can employ to engage customers.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji