Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven.

The report was based on data from content posted by 213 leading B2C brands on Instagram, Pinterest, LinkedIn, Facebook, and Twitter between January 1, 2015 and October 31, 2015.

The data set included top B2C brands in the apparel, auto, CPG, entertainment, food, hospitality, insurance, restaurant, retail, and telco/cable verticals.

Automakers receive 5.6 interactions (shares, likes, comments, etc.) on each social post per 1,000 followers, on average, the analysis found; insurance brands are receiving 2.4 interactions per 1,000 followers, on average.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji