The report was based on data from content posted by 213 leading B2C brands on Instagram, Pinterest, LinkedIn, Facebook, and Twitter between January 1, 2015 and October 31, 2015.
The data set included top B2C brands in the apparel, auto, CPG, entertainment, food, hospitality, insurance, restaurant, retail, and telco/cable verticals.
Automakers receive 5.6 interactions (shares, likes, comments, etc.) on each social post per 1,000 followers, on average, the analysis found; insurance brands are receiving 2.4 interactions per 1,000 followers, on average.
Apparel brands have the largest median social media following of the B2C verticals examined, followed by automakers and restaurants.
Across industries, B2C brands have the largest median audience sizes on Facebook.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji