Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

What's the Key to Great Customer Service?

by Ayaz Nanji  |  
February 2, 2016

What is the most important element of an excellent customer service experience? It's all about speed, according to a recent report from Verint.

The report was based on data from a survey conducted in July and August 2015 of 18,038 consumers in Australia, France, Germany, the Netherlands, New Zealand, Poland, South Africa, the United Kingdom, and the United States.

Survey participants were asked: "Thinking about a recent positive experience you had with a company, what made this experience better than your experiences with other companies?"

Nearly half (46%) of respondents said the organization dealt with their request quickly, the top answer by a good margin.

Other important customer service elements cited by consumers were the following:

  • Understanding their issues and history (30%)
  • Speaking with a person who had the authority to make decisions without consulting a manager (29%)
  • Not having to interrupt their day for too long to deal with the issue (26%)

Some 61% of respondents say they would tell friends and family about an excellent customer experience; 38% say they would write a positive review.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!