What is the most important element of an excellent customer service experience? It's all about speed, according to a recent report from Verint.

The report was based on data from a survey conducted in July and August 2015 of 18,038 consumers in Australia, France, Germany, the Netherlands, New Zealand, Poland, South Africa, the United Kingdom, and the United States.

Survey participants were asked: "Thinking about a recent positive experience you had with a company, what made this experience better than your experiences with other companies?"

Nearly half (46%) of respondents said the organization dealt with their request quickly, the top answer by a good margin.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji