The report was based on analysis of the Twitter followings of all 32 NFL teams throughout the football season, as well as the volume of tweets about each organization.
The Panthers gained the most fans on Twitter as a percentage over the course of the season, with the team's following growing from fewer than 500,000 users in October 2015 to more than 1.2 million in January 2016 (+144%).
The Arizona Cardinals were second, growing from fewer than 200,000 followers in October to 420,000 in January (+112%).
The five most followed teams on Twitter at the beginning of the NFL season were the New England Patriots, Dallas Cowboys, Green Bay Packers, Pittsburgh Steelers, and San Francisco 49ers.
The five most followed teams on Twitter at the end of the NFL season were the New England Patriots, Dallas Cowboys, Denver Broncos, Green Bay Packers, and Carolina Panthers.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji