The Carolina Panthers had a breakout year both on the field and on Twitter, according to a recent report from Union Metrics.

The report was based on analysis of the Twitter followings of all 32 NFL teams throughout the football season, as well as the volume of tweets about each organization.

The Panthers gained the most fans on Twitter as a percentage over the course of the season, with the team's following growing from fewer than 500,000 users in October 2015 to more than 1.2 million in January 2016 (+144%).

The Arizona Cardinals were second, growing from fewer than 200,000 followers in October to 420,000 in January (+112%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji