Which elements of customer service are very important to consumers? What are the customer service issues that frustrate people most?

To find out, [24]/7 surveyed 1,200 US consumers across four age groups: Millennials (age 18-30), Generation Xers (age 31-49), Baby Boomers (age 50-69), and members of the Greatest Generation (age 69+).

Respondents rank being able to contact a company any way they want (via Web, phone, mobile apps, SMS, email, social media, etc.) as the most important part of great customer service.

The next most cited element of excellent customer service is being able to resolve issues without having to talk to a company representative.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji