The report was based a survey conducted in 4Q15 of thousands of consumers age 16 to 64 who regularly use mobile apps. Respondents came from a mix of developed and developing countries around the world; China was not included.
Some 83% of Snapchat users are under 35, compared with 61% of WhatsApp users and 65% of Facebook Messenger users, the analysis found.
WhatsApp is the top messaging app with global consumers age 16 to 24; Viber is most popular with people age 25 to 34.
About the research: The report was based a survey conducted in 4Q15 of global consumers age 16 - 64 who regularly use mobile apps.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji