Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly.

The report was based on an analysis conducted in April 2016 of data from 130,000 Facebook posts.

Only 2.4% of all Facebook interactions with posts are reactions, the analysis found.

The remaining 97.6% of interactions are likes (76.4%), shares (14%), and comments (7.2%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji