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Online searches related to wedding dresses and invitations peak in the winter, whereas wedding gift queries peak in the spring and summer, according to recent research from Bing.

The report was based on internal 2015 Microsoft data related to queries on the company's Bing search engine.

Searches related to invitations and dresses peak at the beginning of the year, the analysis found. That makes sense, considering that previous research has found that the most popular month for engagements in the United States is December.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji