What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?

To find out, Fractl surveyed 2,000 consumers about what they share on Facebook and why they share.

The researchers focused on third-party content: i.e., why people post links/articles/videos from external websites to Facebook and why they reshare external links that other users post.

Some 48% of respondents say the primary reason they post third-party content to Facebook is to entertain their friends.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji