The report was based data from a survey conducted in April 2016 of 2,000 Facebook users. Respondents were polled on their habits sharing content from external websites, video platforms, etc., on the social network.
Some 18% of respondents say they share third-party content more than once a day, on average; 10% say they do so about once a day.
Fully 25% say they share third-party content just 2-6 times a week, 38% say they do so less than once a week, and 9% say they never do.
Men and women are equally likely to share both funny content and serious news content on Facebook, the survey found.
Men are 8% more likely to share satirical news articles/videos. Women are more likely to share inspirational stories and beautiful photos.
Millennials are the generation most likely to share memes. Baby Boomers are most likely to share political content.
About the research: The report was based data from a survey conducted in April 2016 of 2,000 Facebook users. Respondents were polled on their habits sharing content from external websites, video platforms, etc., on the social network.
Continue reading "The Content Sharing Habits of Facebook Users" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media: