More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
The report was based data from a survey conducted in April 2016 of 2,000 Facebook users. Respondents were polled on their habits sharing content from external websites, video platforms, etc., on the social network.
Some 18% of respondents say they share third-party content more than once a day, on average; 10% say they do so about once a day.
Fully 25% say they share third-party content just 2-6 times a week, 38% say they do so less than once a week, and 9% say they never do.
Men and women are equally likely to share both funny content and serious news content on Facebook, the survey found.
Men are 8% more likely to share satirical news articles/videos. Women are more likely to share inspirational stories and beautiful photos.
Millennials are the generation most likely to share memes. Baby Boomers are most likely to share political content.
About the research: The report was based data from a survey conducted in April 2016 of 2,000 Facebook users. Respondents were polled on their habits sharing content from external websites, video platforms, etc., on the social network.
Enter your email address to keep reading ...
Social Media Articles
You may like these other MarketingProfs articles related to Social Media:
- How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast]
- How to Turn Your Social Media Marketing Into a Profit Center [Infographic]
- Should Brands 'Break Up' With Twitter?
- Is B2B TikTok Right for Your Business? Three Questions to Ask
- Google vs. Social Media Algorithms: What's the Difference? [Infographic]
- Marketers' Top Worries About Twitter