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The Six Most Effective E-Commerce Email Tactics

by Ayaz Nanji  |  
July 18, 2016
  |  2,123 views

E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto.

The report was based on data from a survey of 300 marketers who work for e-commerce companies around the world. Respondents were asked to rate the effectiveness of various email tactics.

The six tactics that received the top effectiveness scores (very or somewhat effective) from e-commerce marketers were as follows:

—Exclusive email-only offers (99%)

—Cart recovery emails (98%)


—Product status change emails (93%)

—Offers in transactional emails (93%)

—Birthday/reminder emails (92%)


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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