The report was based on data from a survey of 300 marketers who work for e-commerce companies around the world. Respondents were asked to rate the effectiveness of various email tactics.
The six tactics that received the top effectiveness scores (very or somewhat effective) from e-commerce marketers were as follows:
—Exclusive email-only offers (99%)
—Cart recovery emails (98%)
—Product status change emails (93%)
—Offers in transactional emails (93%)
—Birthday/reminder emails (92%)
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji