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How Retailers Use Welcome Emails to Engage Consumers [Infographic]

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Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner.

The report was based on data from a survey conducted between May 31 and June 9, 2016 of 150 Internet retailers who are part of the Campaigner customer base.

Some 19% of respondents say they send a welcome email after the first 24 hours but within a week; an additional 12% send a welcome email within a month. Only 7% of e-commerce marketers say they do not send a welcome email to new subscribers.

The most common methods for getting consumers to join email lists are offering news/content (55% of respondents say they do so), offering regular promotions (49%), offering a discount on the current purchase (23%), and offering a discount on a future purchase (23%).

Check out the infographic for more key insights from the report:


About the research: The report was based on data from a survey conducted between May 31 and June 9, 2016 of 150 Internet retailers who are part of the Campaigner customer base.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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