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The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven.

Its report was based an analysis of 17.5 million social media posts made by 17,737 brands on Twitter, Facebook, LinkedIn, Instagram, and Pinterest.

Brand posts made to Instagram garner the most engagement (likes, comments, etc.) at 7 PM EST, on average, and on Fridays, the analysis found.

Brands' Pinterest pins also perform best on Fridays, though they register the highest engagement levels around 1 AM EST.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji