Limited Time Offer: Save 20% on PRO with code APRIL17 »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Are Fortune 500 and Inc. 500 Companies Using Instagram?

by   |    |  1,058 views

Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth.

The report was based on an analysis conducted in July 2016 of the social media accounts of Fortune 500 and Inc. 500 companies.

Some 149 companies on the Fortune 500 list have active Instagram accounts and 110 companies on the Inc. 500 list have active accounts, the analysis found.

Nearly half (49%) of the top 200 companies on the Fortune 500 list are active on Instagram; 44% of the top 200 companies on the Inc. 500 list are active on Instagram.


Nike has the most Instagram followers of any Fortune 500 company (43.4 million).

Makeup Geek has the most Instagram followers of any Inc. 500 company (1.5 million).

The majority of Instagram posts made by the brands examined receive 1-30 comments per post (75% of Fortune 500 posts; 77% of Inc. 500 posts).

About the research: The report was based on an analysis conducted in July 2016 of the social media accounts of Fortune 500 and Inc. 500 companies.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Karen Aulwes Deuschle Mon Oct 24, 2016 via web

    Great information - are you seeing any B2B companies cracking the top 50-100 at all? Or is it all B2C?

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!