Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth.
Some 149 companies on the Fortune 500 list have active Instagram accounts and 110 companies on the Inc. 500 list have active accounts, the analysis found.
Nearly half (49%) of the top 200 companies on the Fortune 500 list are active on Instagram; 44% of the top 200 companies on the Inc. 500 list are active on Instagram.
Nike has the most Instagram followers of any Fortune 500 company (43.4 million).
Makeup Geek has the most Instagram followers of any Inc. 500 company (1.5 million).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji