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Are Fortune 500 and Inc. 500 Companies Using Instagram?

by Ayaz Nanji  |  
October 24, 2016

Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth.

The report was based on an analysis conducted in July 2016 of the social media accounts of Fortune 500 and Inc. 500 companies.

Some 149 companies on the Fortune 500 list have active Instagram accounts and 110 companies on the Inc. 500 list have active accounts, the analysis found.

Nearly half (49%) of the top 200 companies on the Fortune 500 list are active on Instagram; 44% of the top 200 companies on the Inc. 500 list are active on Instagram.

Nike has the most Instagram followers of any Fortune 500 company (43.4 million).

Makeup Geek has the most Instagram followers of any Inc. 500 company (1.5 million).

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Karen Aulwes Deuschle Mon Oct 24, 2016 via web

    Great information - are you seeing any B2B companies cracking the top 50-100 at all? Or is it all B2C?

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