Text: A A

Are Fortune 500 and Inc. 500 Companies Using Instagram?

by Ayaz Nanji |

October 24, 2016

| 1,071 views

Kindle

Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth.

The report was based on an analysis conducted in July 2016 of the social media accounts of Fortune 500 and Inc. 500 companies.

Some 149 companies on the Fortune 500 list have active Instagram accounts and 110 companies on the Inc. 500 list have active accounts, the analysis found.

Nearly half (49%) of the top 200 companies on the Fortune 500 list are active on Instagram; 44% of the top 200 companies on the Inc. 500 list are active on Instagram.

Nike has the most Instagram followers of any Fortune 500 company (43.4 million).

Makeup Geek has the most Instagram followers of any Inc. 500 company (1.5 million).

The majority of Instagram posts made by the brands examined receive 1-30 comments per post (75% of Fortune 500 posts; 77% of Inc. 500 posts).

About the research: The report was based on an analysis conducted in July 2016 of the social media accounts of Fortune 500 and Inc. 500 companies.

Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

Work email:

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Subscribe Today

IT'S FREE! Become a member to get the tools and knowledge you need to market smarter.

Stay connected!

Don't miss a bit of MarketingProfs ... join the 600,000 marketers following us.

Editors' PRO Picks

Seminar: Create Meaningful Experiences for Your Brand

Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. more
Take 10: How to Leverage Your Online Community

Presented by: Paul Chaney
In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. more
How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! more
SmartTools: Email Campaign Planner

Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads. more
How-To-Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

Learn how to write headlines that will inspire your audience to read and want more. more
Seminar: SEO—How Customer Experience Impacts Search

Learn the most important elements of, and key changes in, customer search behavior. We'll also cover how to drive conversations through SEO, content, and social media. more
Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line

Presented by: Mark Lerner
In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. more