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Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it).

Those titillating topics, and more, in this week's #SocialSkim!

Wanna pay? Take a selfie. MasterCard's testing "Selfie pay," which uses facial recognition via smartphone cameras to verify buyers' identities when they make mobile purchases. First Tech Federal Credit Union is piloting the system with 200 employees between September and October.

How it works: when you make a mobile purchase, MasterCard will take a snap of you, then compare it with a stored image in its files. This is a big step up from signature matching, and it harnesses a compulsive trend in a productive way. If the trial works, expect to see selfie pay on a socnet (or retailer) near you!

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ABOUT THE AUTHOR
image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.