Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Back-to-school shoppers are visiting multiple retailers rather than simply going to one-stop stores, according to a recent report from Cardlytics.

The report was based on Cardlytics 2014 back-to-school in-store and online purchase data covering 70% of US households.

Back-to-school spend in big one-stop stores dropped 7.6% in 2014 from 2013 levels, the analysis found.

In contrast, spend at specialty retailers increased in most categories, including office supplies (2.2% year-over-year increase), apparel (2.1%), and sporting goods (1.6%).

Below, additional key findings from the report.

Specialty Categories

Back-to-school shoppers are much more likely to visit specialty retailers than one-stop stores for certain types of goods, such as shoes/athletic gear (6.6 times more likely) and office supplies (5.6 times more likely).

After School Begins

Consumers continue to shop online for back-to-school items for as long as a month after in-store sales taper off at the end of August.

About the research: The report was based on Cardlytics 2014 back-to-school in-store and online purchase data covering 70% of US households.

Sign up for free to read the full article. Continue reading "Back-to-School Shopping Trends" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner