This is the week when social got serious about customer support. Find out how Facebook plans to help improve sentiment tracking and talking to customers directly. You also have Twitter's "Customer Feedback" feature to look forward to, smarter Snapchat tracking and services, and a better way to see whether Foursquare/Swarm actually leads to in-store traffic.
Skim for the sweet taste of sales!
Facebook gifts users five new emotions to express
After months of testing, the long-awaited "Reactions" began their global rollout, putting five new animated emoji at the disposal of users worldwide. Say hello to "love," "haha," "wow," "sad," and "angry."
The new feature should help brands gain more detailed insight and more accurate sentiment metrics than the single-like system, and all fingers point to the change increasing engagement.
1. Facebook's ready to bring ads to Messenger
A leaked document sent to some of its biggest advertisers shows Facebook is ready to let a business send ads, in the form of messages, to consumers who have previously initiated a chat with the business. The social network also launched a URL shortlink, fb.com/msg/ , which ends with the Facebook Page name of the brand so users can easily initiate message threads with them.