Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

#SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's Roundup

by Christian Neri  |  
February 26, 2016

This is the week when social got serious about customer support. Find out how Facebook plans to help improve sentiment tracking and talking to customers directly. You also have Twitter's "Customer Feedback" feature to look forward to, smarter Snapchat tracking and services, and a better way to see whether Foursquare/Swarm actually leads to in-store traffic.

Skim for the sweet taste of sales!

Facebook gifts users five new emotions to express

After months of testing, the long-awaited "Reactions" began their global rollout, putting five new animated emoji at the disposal of users worldwide. Say hello to "love," "haha," "wow," "sad," and "angry."

The new feature should help brands gain more detailed insight and more accurate sentiment metrics than the single-like system, and all fingers point to the change increasing engagement.

1. Facebook's ready to bring ads to Messenger

A leaked document sent to some of its biggest advertisers shows Facebook is ready to let a business send ads, in the form of messages, to consumers who have previously initiated a chat with the business. The social network also launched a URL shortlink, , which ends with the Facebook Page name of the brand so users can easily initiate message threads with them.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!