This is the week when social got serious about customer support. Find out how Facebook plans to help improve sentiment tracking and talking to customers directly. You also have Twitter's "Customer Feedback" feature to look forward to, smarter Snapchat tracking and services, and a better way to see whether Foursquare/Swarm actually leads to in-store traffic.

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Facebook gifts users five new emotions to express

After months of testing, the long-awaited "Reactions" began their global rollout, putting five new animated emoji at the disposal of users worldwide. Say hello to "love," "haha," "wow," "sad," and "angry."

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri