The report was based on data from a survey conducted in November 2015 of 284 B2B marketers in the United States; respondents came from a wide range of industries, and half work for companies with more than 200 employees.
Some 61% of respondents say whitepapers drive leads for their business, the most of any content type.
Webinars are a close second (59% say they drive leads), followed by case studies (44%) and blogs (32%).
As for driving revenue, 41% of respondents say webinars are an effective tactic and 39% say the same about whitepapers.
Some 59% of B2B marketers say LinkedIn generates leads for their business; 28% of respondents say Twitter generates leads.
About the research: The report was based on data from a survey conducted in November 2015 of 284 B2B marketers in the United States.
Continue reading "Content and Social Tactics That Generate Leads for B2B Marketers" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The Biggest Frustrations of Content Managers [Infographic]
- It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
- How to Build a Content Marketing Funnel That Will Drive Sales
- The Top Barriers to Creating Great B2B Content
- The Top 20 Content Marketing Hashtags, Topics, and Searches