Social gets easier than ever to tackle this week: Pinterest opened its DIY ad manager to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty new tools), and Reddit is looking to give brands a hand in addressing its community.
We've also got a useful infographic on how to build content for each social network, and some cool stats on messaging apps. Skim to stay in social ship-shape.
Pinterest gives SMBs access to its DIY ads manager
Come one, come all! Now small and midsize businesses in the US can schedule Promoted Pins with just a credit card on the platform's ad manager, which helps brands manage and optimize campaigns. With its even more precise targeting based on keywords and interests, and more enhanced conversion tracking, now might just be the right time to jump in on the Pinterest game. After all, it's not exclusively reserved for the design-minded B2C crowd.
1. Meerkat transforms amid growing livestream competition
Though Meerkat helped pioneer the livestream craze, intense competition from Facebook and Twitter-owned Periscope has forced it to end its livestreaming focus.
The decision was revealed in emails sent to investors which (vaguely) describe its plans to embark on a new social video network strategy, one "where everybody is always live" (kind of like Twitch.tv).