Read closely, because this week's 'Skim spells out the future of social. Twitter threw the most recent punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts.
We'll also dive into Kik Messenger's new bot store, discuss how Slack could be the platform that finally brings social to your office, and let you in on the perfect post lengths to drive the most engagement on different social channels. Skim to set yourself up for success!
Twitter sacks Facebook in fourth quarter for NFL streaming rights
The latest on social's desire to conquer sports broadcasting? Twitter walked away with a big "W" this week after the National Football League announced it would livestream 10 Thursday night games on the platform. The roughly $10 million deal comes as Twitter marches downfield to boost its stagnant user growth, and as the NFL aims to increase its reach and revenue via international business and livestreaming.
Facebook benched itself during negotiations because of a disagreement over monetization models: The NFL wanted to keep ads in, and the social network preferred an ad-free model.
NBC and CBS recently bought rights to broadcast the same games on your TV, so the Twitter agreement means the social network will be displaying the TV networks' ads. It's big news in the social sports world, and a likely indication of what's coming to the platforms in the future.
1. WhatsApp just finished encrypting the conversations of a billion people!
Forget Apple vs. the FBI. The Facebook-owned messaging app just completed end-to-end encryption of its users' communications across all of its mobile platforms—text messages, voice calls, voice notes, videos, photos, and attachments included.