Read closely, because this week's 'Skim spells out the future of social. Twitter threw the most recent punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts.

We'll also dive into Kik Messenger's new bot store, discuss how Slack could be the platform that finally brings social to your office, and let you in on the perfect post lengths to drive the most engagement on different social channels. Skim to set yourself up for success!

Twitter sacks Facebook in fourth quarter for NFL streaming rights

The latest on social's desire to conquer sports broadcasting? Twitter walked away with a big "W" this week after the National Football League announced it would livestream 10 Thursday night games on the platform. The roughly $10 million deal comes as Twitter marches downfield to boost its stagnant user growth, and as the NFL aims to increase its reach and revenue via international business and livestreaming.