What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths according to an Express Writers infographic.
Twitter has a 140-character limit, but the ideal tweet is just 100 words. "Tweets that are 100 characters or shorter enjoy 17% more engagement than longer tweets," states the infographic.
"So-called 'medium-length' tweets (between 71-100 characters) are re-tweeted more often than large (101 characters or longer) or small (41-71 character) tweets."
Moreover, Facebook may seem like a long-form content platform, but the ideal Facebook post is just 40 characters (or fewer). "Facebook posts with 40 characters earn 86% more engagement than longer posts," according to the infographic, and "the second-best length of a Facebook post is 80 characters or fewer. These posts receive 66% more engagement than longer posts."
To find out more about the right content length for various social platforms, tap or click the infographic.
Continue reading "The Ideal Word Counts for Social Media Posts [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- 2021 B2C Content Marketing Benchmarks, Budgets, and Trends
- Content Marketing: The New Name for a Well-Established Discipline
- How to Stop Procrastinating and Become a Joyful Writer [Infographic]
- Five Steps to Winning Back Lost Customers by Using Targeted Content
- Your New Content Marketing Engine: Podcasting